In a reality made of language, the people who get to name things have psychological ownership of those things.

Couples name their pets and children, Madison Avenue names the products that dominate
our desires, theologians name the deities that dominate our spirit—‘Yahweh' changed to ‘Jehovah' changed to plain ol' generic ‘God'— kids name the latest cultural trends or rename old ones to make them theirs; politicians name streets and schools and airports after one another or after the enemies they've successfully eliminated…

In a way, we're link linguistic wolves, lifting our legs on patches of cultural ground to mark them with verbal urine as territory that we alone control. Or maybe not.

- Tom Robbins
Fierce Invalids Home From Hot Climates